Annie’s Homegrown - Brand Repair Concept
I created a mock social media campaign that promotes Annie’s dedication to making organic and healthy food and restores faith in the brand.
This campaign aims to rebuild Annie’s core values amid scrutiny over phthalates found in its organic ingredients. It will increase Annie’s visibility as the go-to healthier option for boxed mac and cheese for kids, young adults, and parents, and boost sales at big retailers by reassuring them that their food is wholesome and made from good ingredients.
Shake Shack - Mock Branding Campaign
This was a mock branding campaign for Shake Shack. The brand originally started as a hot dog stand to raise money for a public art project, and I sought to embody the brand and mission with this mock campaign. I put forward themes of community and sustainability as well as featuring the restaurant’s offerings in the poster illustration, which is the keystone of the campaign.
Tabasco - POSter & Branding
In this project, I designed a Poster that also functioned as branding for hot sauce bottles. The woodcut style design encompasses the brand identity of Tabasco, showing its Louisiana origins, primarily by the state bird, the elegant brown pelican. I also used elements like the green ribbon and diamond composition to give homage to the traditional pepper sauce bottle.
